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It all started in 2008. Romain de Marchi (RDM) was the most explosive rider on the planet, he had mastered Chad’s gap and was bringing big freestyle tricks into the backcountry. Jan Petter Solberg (JPS) was pushing the limits of freestyle in the backcountry and David Carrier Porcheron (DCP) was opening new hits and lines across the British Columbia backcountry. Those 3 boys were changing snowboarding and influencing all generations of riders. They were the golden children of snowboarding. But at the top of their game the global crisis of 2008 hit hard and the UnInc program they had built got cut and they didn’t have a board sponsor anymore. Obama was running for president and his moto was YES WE CAN. They thought exactly that when they proposed to build a new snowboard brand. Everyone was saying «it’s not possible», «you can’t pull it off», but Barack Obama’s words came in too strongly : YES WE CAN. They reached out to the Nidecker brothers and pressed their first boards that were hand painted YES WE CAN. YES. was founded.
